About ToysUAE

About ToysUAE

Every great journey begins with a simple dream.ToysUAE was founded in Dubai by Yasmeen Al Sahra, with a heartfelt mission, to create a trusted destination where families can find not just toys, but everything that makes childhood brighter, safer, and full of joy.

What started as a personal vision has grown into a platform built for families, inspired by families. Every product we offer and every decision we make is guided by one purpose: to make life easier, happier, and more meaningful for parents and children alike.

As parents ourselves, we understand the everyday challenges families face, from finding quality products to making safe choices while managing busy lives. That understanding is what transformed ToysUAE from a small idea into a growing online destination designed to support modern family life.

From the Founders

“We started with one simple belief: every child deserves safe, joyful, and inspiring play.”

– Ms. Yasmine Shah

“What began as a small family idea is now a trusted name for families across the UAE. For us, ToysUAE is more than a business, it’s our promise to parents and our gift to children.”

– Mr. Ali Akram

“I believe true innovation in the toys industry begins long before a product reaches the shelf, it starts with building technology that earns a family's trust, one seamless experience at a time.”

– Mr. Chaudhry Umar Akram CTO & E-commerce Consultant

Seeing a child’s smile or receiving kind words from parents reminds us every day why we started this journey. Being featured on Khaligena Production’s EMARATI TV Program Untold Journeys was a proud and emotional milestone for us. It allowed us to share our story, our struggles, and our passion with families across the UAE.

As Seen on EMARATI TV

 “Our journey was proudly featured on Khaligena Production’s EMARATI TV Program, Untold Journeys, where we shared our vision, challenges, and passion to bring joy to families across the UAE.”

Our Vision

At ToysUAE, we dream of a world where every child can play, learn, and grow safely, and every parent feels confident in their choices. That’s why we go beyond toys. In addition to children’s products, we offer carefully selected items for parents and homes, including kitchen appliances, office solutions, cleaning tools, and relaxation products, all designed to make everyday life simpler and more organized. 

For us, this is not just a business; it’s our passion. We are here to nurture growth, inspire creativity, and support families every step of the way.

What We Offer

At ToysUAE, we carefully choose every item to make sure it brings fun, safety, and happiness to your home.

• Toys & Learning From creative games and puzzles to ride-ons and outdoor toys, everything is designed to spark imagination and learning.
• Kids’ Clothing & Baby Essentials: Soft, safe, and stylish items that grow with your child, along with mother care essentials designed to support every stage of parenthood.
• Home & Office Finds: From kitchen appliances and money-counting machines to massage and relaxation products, helping you balance both personal and professional life.

Our Promise to Families

• Quality You Can Trust: Every product is carefully selected to meet high safety and quality standards.
• Simple & Convenient: Fast and reliable delivery across the UAE, so you can focus on what matters most, your family.
• Family First: Every decision we make starts with one question: “How will this help families across the UAE?”                                                                           

Trusted by Leading Brands

We proudly partner with globally recognized and trusted brands, including:

Step2, G&D,  Safety 1st, MiDeer, Micro, Maxi-Cosi, VTech, Rexel, LOL Surprise, Little Tikes, KidKraft, Hauck, Hape, Gambol, Arcade1Up, Barbie, Bestway, Crayola, Disney, Foundations USA, Koala Kare, Playnation, Beesline

Loved by UAE Families